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Labrinth 'Let The Sunshine'

Probably seen this on every blog before this and oh guess what? You're gonna see it here too. If this doesn't hit number 1 I'll... be very surprised. Its one of those records that stay in your head after you hear it. I can't even read the words Let The Sunshine without humming it. I'm doing it right now.

Labrinth's A64

Disappointed I'm afraid. Ed Sheeran's cover (sorry Lab, he murdered you on your own isht)

Thought I'd take the time out to write something I wanted to write from before but never got around to it. There are three "urban" (I mean black boys) r&b singers releasing right now; Loick Essien's Labrinth produced 'Love Drunk', Labrinth himself, and Talay Riley 'Humanoid'. I personally doubt all three can have success.

Apart from Labrinth (who has all the right qualities and support both media and label) and carved his own lane (sound of single, producer and songwriter of smash-hits), either Talay Riley and Loick Essien has to fail. If not one, both. Don't screw your face like that, I'm not hating these are the harsh realities we have to face.

Examples: did we ever see Justin Timberlake and Usher release together? You ever seen Kelly Clarkson, P!nk and Katy Perry release a record at the same time (if they did were they all successful)? Christina Milian lost to Ashanti when they started. Let's not forget Ashanti stole J-Lo's thunder as the r&b-girl-that-can't-sing-but-makes-good-music, who then lost it to Ciara who lost it to Rihanna who switched the game and said laterz. Likewise NeYo stole Mario's gentleman thunder. Trey Songz is the heartthrob R. Kelly and Usher once were. Heard their music recently? Exactly, new lane. (disclaimer: it's all off memory and other factors apply)

In my opinion based on my (loosely accurate) studies shown above, there can only be one artist going for the same demographic. Everybody needs a niche/USP (unique selling point. 'Ang tight the GCSE Business Studies crewdem! Waste subject). Lab has it, the other two? Both featured on a Chipmunk song, albeit Talay reached number 1 with his writing credits on Oopsy Daisy, Loick's (Beast - big tune) didn't touch top 40? Guessing Talay also wrote the complex "Look for me x3 If you can't find a way look for me x3...

Obviously they can both survive if they make undeniable hits. My advice to maximise chances of success is to stutter future releases in order to avoid each other. (another disclaimer: I haven't heard any future releases to know what they're coming with next).

For quotes on consultancy email:


Marvin Sparks

p.s. Loick's single is out now. I know, it's really soon after the video dropped isn't it? Go cop a great song. Deserves to do well

p.p.s. very obvious/basic info, but I had time to do a type of post that I haven't done in a while, and guess what? You read (or skimmed) it. Hope you enjoyed it :)


  1. True talk! its a shame that all the 'urban' talent can't co-exist in a world together. Altho having said that, Tinchy Stryder and Chipmunk are interchangeable (at least based on their chart stuff).


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