Billed as a new beginning in dancehall, the Daseca ( Da vid Harrisingh, Craig ' Se rani' Marsh C r a ig Harrisingh) produced riddim, aptly titled Genesis (first book in the Bible, you know), has broken the traditional format of promoting songs distributed by email blasts to soundsystems, DJs, dem friend... Despite its success in gaining buzz, email blasts of download links usually lead to the whole riddim hitting popular forums used by anyone which meant less records sold. However, the Alliance camp decided on a relase date of 23rd March (today), sent out a press release sighting their intentions of a new day to blogs and forums, and selected leading radio DJ's in popular regions to premiere the riddim; first stop Jabba and Bobby Konders Hot 97 show in New York, followed by Robbo Ranx's 1Xtra show, in Jamaica where I think Johnny Kool on Kool FM played it. I'm not sure who else debuted it, but I'm sure Danny Pepperseed must have. This strategy seems to have had ...
I'm not a blogger, I just blog a lot!