Skip to main content

Fuse ODG = best black British artist right now*

Yeah I said it. That statement may come as a surprise to narrow-minded folk that believe it's impossible for someone who loves bashment (like me) to give an afrobeats artist that accolade. Maybe that's the case for some, but I have no qualms, mate.

Here's why:

He makes the truest music of any black artist in the UK on a known level right now (no bedroom guys/girls). His music is relevant to what's happening here in the UK - with the proliferation of house music in charts and dance floors - and his home country, Ghana, at the same time. There's very little compromise in what he's doing too. He's still the same guy we first knew to now - both lyrically and musically. And it works across generations. Kids love it, teens do and grown ups too.

See, the reason why what he's doing stands out a whole lot more is mainly due to the rest of these guys out here replicating what goes on in a country we're already exposed to. Not to cuss 90s babies, but criticising 90s babies, they lack understanding of their own identity. Majority aren't offering much different to the regular import we've got in abundance. I often think "Why listen to you when I can listen to the guy you're copying?" when I watch videos.



Fuse is in a lane all by himself. He's the only afrobeats artist in a major label deal over here. I'm sure Wizkid will be signed soon (my money's on Atlantic. Don't ask me why), but as it stands, Fuse is able to offer an accessible version of music that's really popular in certain sections of the country to people none of his peers can.

But let us not get it twisted, he's on par with most of elite as evidenced by his popularity on the continent itself. D'Banj was the first through the door with major label-assisted "Oliver Twist"mainly  because everyone really wanted it to work. It was a popular song, good floor filler but everyone really wanted it to work. The Kanye co-sign and novelty factor really helped push that song. Ministry-assisted Atumpan "The Thing" (equally as massive in clubs) barely scratched the surface.

"Antenna" on the other hand is afrobeats' first genuine smash-hit. I'm not saying this after the fact (it sold over 200,000 copies), I stated it will be the surprise hit of last summer prior to Radio 1 even playlisting it. Partially ignoring "Azonto" (novelty record that charted at #30 because Fearne Cotton hates it), dancehall-inspired and highest charting single "Million Pound Girl" (UK #5) is another genuinely good song and credible pop. A search against the name of any his songs + "dance" brings up videos of amateur dancers having a crack at showcasing their choreographed routines racking up thousands of views. You can't buy those genuine feelings for a song.

Or 6 million views in the case of this video below



Anyway, his new single is out. It's the coming together of two worlds; afrobeats and bashment. You'll find stupid people pitting them against each other all the time just because majority of London's black population are either Caribbean or African so you have that rivalry. Fuse ODG not only features Jamaican artist Sean Paul, Jamaican Stephen "Di Genius" McGregor is on production duties alongside Ghanaian producer Killbeatz. And don't think Sean Paul is washed up; this will be the fourth time he's fronted or featured on a UK top 10 single for the past three years (including The Saturday's only #1).



Fuse is an example of the artist I said people should be like in 2012; dance floor fillers about females that males don't find cheesy. Well, I actually said "gal tunes man dem rate". Infectious melodies, lyrics upgrading females and home-away-from-home inspired music (soca, afrobeats, reggae/dancehall etc.) are always win in my books. And it's always won. And I won't stop banging that drum.

Fuse is encapsulates everything we actually need right now. We don't need a hip hop or r'n'b scene. Trust me. Don't get me wrong, I'm not against it; they can do it if that's how they feel to make music, but we definitely don't need a UK-imitiation of an American scene. What we need is original music. One that (excuse the pun) fuses genres. Like Lovers Rock, 80s UK reggae & UK dancehall, jungle, UK Garage, grime, UK Funky. Contemporary with our traditions. That's what we need.

Get it off iTunes here

p.s. this is the third time Fuse has worked with a Jamaican dancehall artist. Elephant Man features on Azonoto remix and Konshens features on Million Pound Girl

*subject to change when Skepta, Chip and/or Wretch drop some material.

Comments

  1. "gal tunes man dem rate" - this had me cracking up! You have a way with words. I didn't like million dollar girl at first but after properly listening to it, it's a good song and it definitely upgrades females!

    ReplyDelete

Post a Comment

Popular posts from this blog

So, Jamaican Music Is Currently Dominating UK Pop Chart

Based on official UK top 100 singles chart week commencing 15th April 1. Drake featuring Wizkid & Kyla Don't listen to the afrobeats or UK funky claims, Drake made a dancehall song with elements of the aforementioned. But I addressed that in the ' Mis-Appreciation of Jamaican Culture ' post. 2. Sia feat. Sean Paul - Cheap Thrills Sidenote: Song declined by Rihanna 5. Zara Larrson - Lush Life Sidenote: Allegedly a song declined by Rihanna. Not sure how true that is. 10. Rihanna feating Drake - Work (peak chart position 2) 13. Major Lazer feat. Nyla & Fuse ODG- Light It Up (peak chart position 7) Sidenote: Nyla is part of Brick & Lace fame. They dropped one of the best written dancehall pop crossover songs ever in Love is Wicked . I believe she's the singer although she singjay's on this. 26. Justin Bieber - Sorry (peak chart position 1) 39. AlunaGeorge feat. Popcaan - I'm In Control 43. Kygo - Stay (peak chart

About Chronixx Somerset House show: this is NOT a review

So basically, I went to Chronixx's show at the prestigious Somerset House on Sunday. Had the time of my life again. Decided I'm not gonna write a review on Monday because what else is there to say? I've seen him five times (six if you include the time babylon locked off proceedings cos of curfew in Jamaica. Seven if you include his appearance at Rebel Salute) and been impressed every time. How do I keep retelling the same story? "You have to see this guy. It is one of the best shows you will experience in these times," will forever be the moral. If you wanna read a review of this show  go here . You can take in my reviews of Chronixx in 2014 and 2013 . If you wanna do that and wanna hear what I've got to say, stay here.

Remember When Riddims Were King

Before you read, thank you for your interest and hope you enjoy. I actually fleshed it out into a book. You can get your copy from www.nolongstories.com   Now for what you came here for... When Riddims Were King 23rd May 2020 will be remembered in history for one of the most epic events in one of our universe's darkest times. We will never forget the night dancehall kings and former extremely heated rivals, Beenie Man and Bounty Killer, battled on the Verzuz platform built by hall-of-fame producers, Timbaland and Swizz Beatz. An unfiltered, 360-degree view on Jamaican dancehall events was showcased; DJ’s and dancing (Beenie Man’s daughter Desha Ravers) to deejay’s clashing on the same riddims. The latter elements provided the jewels in the night’s highlight reel, and undoubtedly the best thing to happen on the Verzuz series. Word spread like guava jelly within the dancehall community and Jamaican diaspora upon announcement. Not only was it a clash between the longest and fier