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New Nike World Cup Advert x Flashback Friday

[Shouts to @mrviews aka 1Xtra royalty]

I've been impatiently waiting to see what Nike have to offer for this years World Cup advert. Features appearances from Nike's elite footballers, and a few other special guests. Scheduled to be shown during the Champions League final, which for the first time in my life is on a Saturday. Yes, that plank Platini moved it from its usual Wednesday spot. WASTEMAN!

Incredible!!! I love this! Not for the same reason I loved the classics that you'll see further on in this post. What this lacks in the skills department, it more than makes up for in stroyline, cinematography, comedy, and cameos.

Thought I'd turn this into the first Flashback Friday for the year. I enjoyed those, may pick it back up again. Check out the one I did on 90s adverts here

Not sure if everyone can relate, but to me the star power of footballers has dwindled in comparison to the old days (90's). I'd say that's mainly down to the fact we see most players week in week out on Sky/Virgin, whereas back in the days, we knew them from highlights on Football Italia "GOOOOOOOOOAAAAAAAAALLLLL LAAAAAZIOOO" (don't think he actually said 'Lazio' but it sounded like it), or spoken about upon seeing their stats/performance on Champinship Manager, or before that Sensible World of Soccer on the Amstrad (salute to those who know)! Outside of that, it was World Cup, Euro's, so players had more mystique about them to me. For the younger ones, it's similar to judging young South American footballers on YouTube clips. And perhaps my maturity plus not being in the same playground environment didn't help either. Days of pretending to be my favourite player whilst playing Cup/Wembley or using bags/jumper for goal posts were long gone.

Back in the days, main reason we watched these adverts was to pick out the best skills to practice in the back garden, football pen, park, street, school playground etc. to eventually show off in front of mates and/or the girls.

Here are a few examples

The "roll ball with left foot then step over with right foot" skill the King Ronaldo does at 1:08 was the most replicated from this advert in my areas. If you weren't offended when Black Eyed Peas sampled Mas Que Nada, you probably didn't feel the same way I did about this advert.

This is the first Nike ad I remember, "Au revoir"

But my personal favourite Nike ad has to be this one:

Edgar Davids became playground legend after that one. LOL @ not mastering the 2nd skill he does. Became my party trick. Don't know/remember that being banned.

After that they kind of fell of to me. Yeah they were alright but they lacked the previously extremely high standards they had set previously.

Despite having the likes of Zidane and Beckham, Adidas commercial's were good but not as good; star power, skills or imagination until Impossible is Nothing campaign in my opinion.

See what I mean? Boring!!! Don't know why that was banned either.

Then Impossible is Nothing ad:

Ahh the good old days

Bring on the WORLD CUP!!! I don't know who I'm tipping yet, but Argentina are my dark horse. I know, I know, Maradonna is a nutter, they only just made it through the qualifiers, but I have this strange feeling he'll pull it off. The last strange feeling I had was Arsenal would win the league because I refuse to believe they'd go 5 years without a trophy. We all saw what happened there...

Who you guys tipping?


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