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FAO: Casting Directors for Black Male R&B vids

I'm going to start this with a disclaimer: don't get this twisted like this is going to be full of racism. If you read it you will see it is the complete opposite to racist and is merely a question.

Is it illegal to cast black females opposite black males? Not only that, are tanned, brunettes the only girls who get casted?

I watched this video by McClean, formerly Digga, when the question crossed my mind

I like the song, met Digga before and he's a cool guy so this is by no means an attack on the individual. Besides, I'm smart enough to know he had no control in casting.

This isn't a blanket complaint because I saw Tincy's new video recently and I can understand the casting of a white girl. It's a dance/euro pop song sampling a song, makes sense

So this isn't something across the board. R&B in particualar

To further elaborate on the question, why can't there be mixtures of girls with all different shades, not solely depending on brunette's with olive complexion. Are they the closest to representing the universal woman or are they simply the new blonde hair blue eyes? I'm leaning towards the latter. It's like they are the UK equivalent to Latino's who had US rappers going into overdrive and even made me believe Jennifer Lopez was anything above average for a nice looking person - yeah I said it, nothing wow about her.

Here are a few more examples of what I'm talking about:

(Look at that, Estelle making a cameo appearance in Nathan's video. How times change)

Although he has got possibly the darkest model ever shown in a music video but the leading lady who who we are talking about.

Taio Cruz - Like a Star (iRate this song soooooo highly. One of the best UK R&B songs in a while when it dropped. Probably since Come Into My Room)

Taio Cruz - I Just Wanna Know
Shouts to Mad News lol

Need I really continue? You all know you've seen it countless times before. Where the pale girls with ginger hair at? Where the Asian girls at? Where the Oriental's at? Phillipine's produces some of the finest women on Jah's green earth. Where the black girls at? Light and dark skinned. How much longer must we endure this bore? The females in the videos above don't even keep my attention, let's be honest they aren't all that.

This isn't a recent problem though. Our mate Craaiiiiiig David, did it before. For those who may think I'm making a mountain out of a mole hill, the time I can think of where this has been highlighted is Craig David's transatlanic crossover success. This is Fill Me In UK version

This is the US remake

The opening scene of going into a record shop, scenery and corny dance moves weren't the only things changed. He had to cast a female who was black (probably the lightest you'll see but you know Yanks have the one drop rule).

I repeat, why only use one type of looking female? Others are beautiful too, mix it up a little. Give us some blondes, gingers, some Oriental (Philipino's are beauties maaan), East Asian, Caribbean, African. I'm bored of the same olive brunette now.

All this does is help make (admittedly) weak-minded people feel inadequate and ugly purely because they don't fit the image of what's "beauty". This then leads to programs like Channel 4's White Beauty where people undergo plastic sugery, skin lightning etc. to match "beauty". Have you noticed there are many blondes who've turned brunettes? Remember when the likes of Caprice, Denise Van Outen, Dani Behr were considered beautiful? All blondes. Now the tide has changed, blondes are going brunette. Why do many gingers feel ugly or dye their ginger hair? See where I'm going. Same goes for tanning, healthy girls envying skinny (borderline malnourished) girls...

(And with that we end Black History Month/we are the world month)


  1. The models are there to reflect the ethnic majority of the country.

  2. Yeah that's it Anonymous! *rolls eyes*

    Nice post Sparks. and thanks for the shout out LOL!!

  3. The artists have no control - are you sure?? I can remember an artist not appearing in his video as a protest at the idiotic casting (foxes....rolex...).

    If these black RnB singers spoke up abit we may see a variation, but methinks they ain't complaining much, thus things will never change.

    As an aside, could you imagine casting purely black models in white male pop videos???


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